Top Three Marketing Trends for 2013
Adele Sweetwood, VP of SAS Americas Marketing, shares her insight on the top marketing trends for 2013.
View ArticlePersonalized Pricing: Here's How It's Done
Jundong Song of 89 Degrees leads a team that uses big-data, analytics, and digital marketing technology.
View ArticleTop Challenges in Digital Marketing
The top three challenges in digital marketing -- and how to overcome them
View ArticleSix Tips for Turning Big-Data Into Huge Insights
Consumers have an expectation that offers, advertising, and promotions will be customized uniquely for them.
View ArticleHow CMOs Can Increase Effectiveness
Wilson Raj, SAS Global Customer Intelligence Director, shares tips on how to merge data and analytics.
View ArticleVisualizing Big-Data: See It in SAScom Magazine
Big-data. It's still the hottest topic going -- and making it pay off continues to be a challenge.
View ArticleHow Major League Soccer Wins Fans
Charlie Shin, Director of CRM and Analytics for Major League Soccer, talks about the importance of analytics.
View ArticleBrian Solis on Making Business More Human
Brian Solis, principal analyst at Altimeter Group, says understanding what customers think, believe, and share is the key to marketing success.
View ArticleTom Davenport: Telling a Story With Data
Prolific author and business analytics expert Tom Davenport warns that one of the biggest issues facing organizations is a lack of appreciation for analytics.
View ArticleWhy Your Brain Needs Data Visualization
The size and speed of your data is growing exponentially, the world of analytics is changing - and we want you to be ahead of the curve.
View ArticleIntelligent Messaging, Mobile Wallet & More: Are Marketers Ready?
David Sear, CEO of WEVE, says insights from mobile data offers marketers new ways of reaching customers and creating impactful campaigns.
View ArticleHow the Orlando Magic Uses Big-Data to Win Fans
CEO Alex Martins is all about the data.
View ArticleMarketing Optimization: 5 Lessons Learned
Here's how one bank met its goal of integrating marketing communications, in real-time, and providing the best customer experience with every interaction.
View Article3 Big Data Solutions for 2014
Take a peek inside the latest issue of sascom magazine for three big data solutions for 2014.
View ArticleComing Soon: The Internet of Cars
Hear connected vehicle expert Andreas Mai of Cisco at The Premier Business Leadership Series conference on Oct. 22.
View ArticleCybercrimes & Data Breaches: The New Normal?
It's time for a new approach -- one based on analytics -- to combating cybercriminals.
View Article3 Tips for Data-Driven Marketing From the Las Vegas Sands
The nuts and bolts of great marketing are driven by analytics and a tight alignment between the chief marketing officer and the chief information officer, according to the chief administrative officer...
View ArticleNo Happy Holiday for Hackers: 5 Steps Retailers Must Take to Beef Up Cyber...
Going into the holidays, what can retailers do to beef up cyber security and regain consumer trust?
View Article3 Ways Retailers Are Modernizing With Analytics
While "modernizing" can mean a retailer adopts new analytics technologies, it can also mean taking small steps toward looking at your data in new ways.
View ArticleHow Energy is Tackling Big Data and the IoT
Big data and the Internet of Things are both driving and addressing change in the utility sector.
View Article
